about
Heather Waters helps brands drive awareness and demand with an eye toward digital transformation. Her content has delivered thousands of MQLs and a roadmap for growth irrespective of company size. She's worked for and with tech enterprises, consulting firms, SMBs, full-stack developers, and email marketing agencies.
Previously at Pega, Waters owned and led the global content strategy for the company's Intelligent Automation offerings, which span low-code software development, hybrid robotic process automation (RPA/DPA), case management (iBPM, workflows), and modernization. Currently, she leads a Content Center of Excellence at ServiceNow.
Her Content-as-a-Service (CaaS) supports both the strategic and the tactical, whether it's developing personas and content plans, crafting messaging, writing and editing, identifying demand gen opportunities, conducting audits, compiling competitive intelligence, owning calendars, refreshing websites, or tackling workflows and processes.
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